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Suppose professors got together and agreed that certain kinds of common errors needed to be erdicated (instead of simply being complained about year after year). The faculty might identify problems such as verb tense confusion or writing-as-though-a-text-message as fatal errors. Students exhibiting two or three such errors in any paper, get the paper back ungraded, and are given one week to correct it at a one letter grade reduction. Instructors might also include commonly confused terms on the list: affect/effect; principal/principle; desegregation/disaggregation...
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This seems intuitively correct to me. We know that students perform better when appropriately challenged. It seems to me that we are only going to get the performance we teach - and insist upon.
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