Four of five rural households on the Internet now

Have broadband, company study says

This from the Rural Blog:

Broadband penetration among Internet users in rural areas has experienced double-digit growth in the past year, driven largely by competition among regional Internet service providers, says a new study. "Although rural markets have witnessed significant increases in broadband penetration during the past few years, these areas still lag behind the penetration rates of metropolitan areas," Brian Jurutka, senior vice president of comScore, a publicly traded company that specializes in measuring digital media and conducted the study, said in a news release. "As the primary drivers of rural broadband growth, regional ISPs have the opportunity to increase their market share by delivering broadband to the millions of households still relying
on dial-up services."